Southern Tide, a Greenville, SC-based lifestyle apparel brand, and OCEARCH, a nonprofit research organization that focuses on sharks and other apex predators, have teamed up in exciting new partnership.
The goal of this new relationship is “to build awareness on the conservation and education of keystone marine species, such as great white and tiger sharks.”
“We are extremely excited to partner with Southern Tide,” OCEARCH Founding Chairman and Expedition Leader Chris Fischer said in a news release. “This is a great opportunity for our brands to come together to not only make a difference in the world of marine biology and research but also showcase an organic marketing partnership.”
The two brands will collaborate on a co-branded capsule apparel and accessories collection to be sold online and with exclusive retail partners, with proceeds going back to OCEARCH. They will also engage in on-ship expeditions to support OCEARCH’s research. Southern Tide will also outfit the OCEARCH crew in upcoming expeditions!
“Southern Tide is thrilled to partner with OCEARCH and to support their important research,” said Christopher Heyn, Southern Tide CEO. “Unlike most corporate and nonprofit partnerships, our connection to OCEARCH evolved organically. It is true to who we are as a brand, and our coastal roots. In everything we do, we strive to maintain the brand’s DNA. Now more than ever, Southern Tide is looking to make its mark in the fashion and apparel world, while also making a difference in the world we live in.”
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