We watch 6.5 second videos on Vine and 15 second videos on Instagram. The top 10 most popular YouTube videos of 2013 are all less than five minutes long. What does this tell us? That a lot of us have very short attention spans.
If somebody sends you a 20-minute video, chances are that you’re only going to want to watch it if it’s a topic you’re already interested in. But if that video is only two or three minutes, it would be much easier to give it a shot because you wouldn’t be wasting any time.
That’s where Ecology 180 comes in. Three minutes (180 seconds!) is all they need to teach you a little something about environmental issues.
Ecology 180 founder Andrew Sobey explained to MST that the idea is to break down complicated environmental issues into more manageable pieces. They will take one topic and create a series of videos highlighting the most important parts.
The first major environmental issue that Ecology 180 is covering is ocean acidification. This detrimental effect of rising atmospheric carbon dioxide emissions is in the news more and more these days, but there’s a lot going on, from coral bleaching to altering entire ecosystems. The Ecology 180 videos will explain it to you quickly and simply, starting with This is Coral. Check it out:
Check back soon to find out Why Ocean Conditions are Changing Permanently!
Copyright © 2014 by Marine Science Today, a publication of Marine Science Today LLC.