Today, McDonald’s USA announced that it will become the first national restaurant chain to serve sustainable seafood. All of their restaurants will adopt the Marine Stewardship Council‘s ecolabel on all of its fish packaging, beginning in February 2013.
“McDonald’s collaboration with the Marine Stewardship Council is a critical part of our company’s journey to advance positive environmental and economic practices in our supply chain,” said Dan Gorsky, senior vice president of U.S. supply chain and sustainability. “We’re extremely proud of the fact that this decision ensures our customers will continue to enjoy the same great taste and high quality of our fish with the additional assurance that the fish they are buying can be traced back to a fishery that meets MSC’s strict sustainability standard.”
McDonald’s is one of the largest buyers of fish in the US. The MSC certification means that more than 14,000 McDonald’s locations across the country met MSC’s Chain of Custody standard, meaning all fish can be traced back to the original fishery.
Their Filet-O-Fish and soon-to-be-launched Fish McBites use MSC certified Alaska Pollock.
“Through this partnership with McDonald’s, millions of McDonald’s US customers each day have an opportunity to recognize and reward sustainable fishing practices that not only preserve fish stocks, but support seafood industry livelihoods and communities that depend on fishing,” said MSC Chief Executive Rupert Howes.
“McDonald’s has played a leadership role in supporting sustainable fisheries for a decade and has consistently been at the leading edge of activities to improve the management of our oceans,” said Jim Cannon, chief executive officer for the Sustainable Fisheries Partnership, an organization that has worked with McDonald’s for over a decade. “McDonald’s understood the importance of sustainable seafood ahead of others in the business and adopted a visionary approach of supporting the improvement of fisheries rather than just switching to other sources.
To learn more:
- Read the full news release from MSC: McDonald’s USA First National Restaurant Chain to Serve MSC-Certified Sustainable Fish at all U.S. Locations
Copyright © 2013 by Marine Science Today, a publication of Marine Science Today LLC.